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Our Story · Founder’s Journal
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Target Tech: when two passions — sport shooting and computer science — meet to become a lifelong project.

Behind this laser shooting simulator, there is no foreign multinational, no investment fund, and no polished corporate script. Just over two years of patient solo work, self-funded from day one, driven by a simple wish: to make safe laser shooting accessible to everyone.

By Mario Passeri · Founder & Software Engineer of Target Tech (SASU)
3 min read

At Target Tech, sport shooting is above all a family story. It all started with my father: a passionate sport shooter for several years, he introduced me to this demanding discipline—its strict respect for safety, calm focus, and love of precision—and inspired me to design this product.

With a brother who is also a professional gunsmith—founder of Armurerie Passeri, who now assists me as the official software distributor—that universe is part of our everyday conversations. His trade experience and ongoing advice on firearms, laser replicas, and shooting accessories continually help me fine-tune the platform.

At the beginning, my intention was simple: designing a tailor-made tool for my father so he could train right at home. The goal was to let him work on his focus and precision, save on ammunition costs, and above all experience true shooting immersion at home—far from the frustration of traditional dry-fire where you practice trigger control blind without ever seeing where your shot lands.

What exactly is Target Tech?

Target Tech was born from a clear need: bringing precision, interactivity, and instant shot feedback to laser shooting practice, without relying on cumbersome or hard-to-configure software.

In practice, it is a 100% online simulator running directly in the browser. Paired with a laser training replica or cartridge, the system tracks every impact in real time, calculates your shot groupings, measures reaction times, and guides you by voice.

For training on physical paper targets, a computer or smartphone with a decent camera is all you need. For large-screen projector setups with higher optical demands, a specialized high-performance camera is required—which I offer through our partner armory store to ensure flawless detection.

Target Tech Tir Laser sur Cible Physique
Setup on physical paper target: a paper target, a computer or smartphone with a suitable camera, and an eye-safe Class 1 laser.

More than two years alone behind the screen, entirely self-funded

When I decided to bring this simulator to life and establish Target Tech as a French SASU, I did it on my own. No fundraising rounds, no outside shareholders, no outsourcing: I developed the entire platform individually and funded every step out of my own pocket.

It took more than two years of research, late evenings, weekends, and thousands of test shots to reach where Target Tech stands today. Building reliable camera laser detection across changing room lighting, designing paper-target calibration, crafting training drills, club tools, and voice coaching demanded immense patience. Yet self-funding those two years gave me the greatest freedom of all: building out of passion, never trading quality or honesty for quick returns.

At the very beginning in 2024, the initial hurdle was purely scientific and optical: proving on a handcrafted R&D test bench that a custom vision algorithm could reliably capture fleeting millisecond laser pulses without relying on costly laboratory equipment.

Premier prototype R&D Target Tech en 2024
2024: The very first R&D test setup at the genesis of the project, testing custom optical detection algorithms.

In 2025, a first full milestone came together as an installable Windows PC application (.exe). Back then, it only included 4 basic shooting modes. While functional, that early architecture had its limits: forcing shooters to download large installers, depending strictly on Windows, and handling manual updates was neither frictionless nor universally accessible.

Version exécutable PC Windows Target Tech en 2025 avec 4 modes
2025: The first standalone software for Windows PC (installable .exe), featuring only 4 initial shooting modes.

I decided to take the leap and rebuild the engine natively for the modern web: today, Target Tech opens in one second inside any browser with no download required, offering dozens of training modes, an intelligent voice coach, and sub-millimeter ballistic analysis.

Analyse et détection du tir laser Target Tech
Today: Target Tech’s modern web platform, running directly in the browser with real-time ballistic analysis and voice coaching.

A human-scale life project: accessibility, safety, and real French support

Today, Target Tech remains—by choice—a human-scale life project. Keeping that human dimension allows me to stand by a few straightforward commitments.

First, making laser shooting simple, direct, and widely accessible. Whether practicing at home, competing regularly as a licensed shooter, running a club, or operating in the leisure and entertainment sector (activity centers, events, amusement venues), starting an engaging, precise laser shooting session should be easy, seamless, and motivating every day.

Second, ensuring complete safety. That is a non-negotiable rule inherited from the shooting range: Target Tech is designed strictly around Class 1 lasers, compliant with French and European regulations and completely harmless to the eyes. Likewise, out of respect for privacy, your camera feed is processed locally on your own device and never sent over the internet.

Laser Classe 1 sans danger oculaire NF EN 60825-1
Class 1 Laser standard: certified eye-safe according to NF EN 60825-1.

Finally, offering a native French platform backed by real French support. Too many shooters have felt stranded with English-only software and unreachable help desks. I wanted Target Tech to be natively French from top to bottom, and above all to keep a human face: when you write or call for setup advice or technical help, you reach someone directly in France who knows every line of the simulator—because he wrote it himself.

100% online, with no public storefront—yet always available by phone, video call, or on-site visits

In full transparency, there is an important practical detail: Target Tech’s registered office is located in Northern Alsace, France, and corresponds to my personal home. I do not have a public storefront or commercial showroom to welcome visitors. This lean, direct structure is also what keeps the simulator affordable for everyone.

Not having a walk-in location does not mean being unreachable: I am always delighted to connect by phone or video conference—and I can also travel directly to your location, your shooting club, or your leisure venue to advise you, assist with setup, or discuss your projects.

And who knows: over time, with your feedback and memberships, I genuinely hope to raise the funds needed to open a dedicated physical space where I can welcome you in person and host live demonstration sessions!

Thank you for taking a few minutes to read where Target Tech comes from. Every shooter who sets up a target and improves with the simulator gives true meaning to these past two years of work.

Mario Passeri Founder & Software Engineer of Target Tech
Target Tech

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